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Food, Wine and other Beverages

Chocolate Festival In Italy: Eurochocolate Festival In Perugia

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Each October, thousands of chocoholics and wide-eyed travelers descend upon the university town of Perugia, Italy, in Umbria to partake it what might just be one of the most exciting food festivals of the year: the Eurochocolate Festival.

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Forget the sweeping views of the Umbrian countryside, the exquisite architecture, and the inspired regional dishes. People flock to this decidedly chilly hill-town for one thing and one thing only: chocolate.

And if you ask me about what we at Travel Belles think of a chocolate festival in Italy: Smart move people, very smart move. Bravo!

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There’s just something entirely magical about the words: chocolate festival.

When I first arrived in Rome, I didn’t really know up from down in the chaotic jumble of trying to get myself situated in a new country and new culture. My head was spinning every day with language courses, job searching, and apartment hunting that had me constantly on the go.

If ever I needed the solace that only a dark slab of 97% cacao can bring, it was then.

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Naturally I darted straight-away to the train station and secured my tickets for the event that everyone seemed to be talking about.

Luckily, I had a friend who was studying Italian with her husband at the Università per Stranieri who met me in Perugia when the weekend of the festival finally arrived. Together we shared a truly magical day. Chilly, but magical.

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The festival itself is not just about European chocolate, even though the focus in most certainly on local and regional producers.

At this chocolate festival in Italy there is  also an entire educational-section dedicated to the history of chocolate and the origins of the cacao bean; including an exposition center showcasing chocolate cultivators from as far away as Brazil and Tanzania.

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Quality chocolate education aside, everyone was really only interested in getting their hands (and their sweet-tooths) on the good stuff. And believe me, there’s plenty of choco-loveliness to go around.

You’ve got your hot chocolate (favoured or “spiked”), standard bars with every nut you can imagine, exotic flavors ranging from limoncello to peperoncino, and there’s even one stand making a short of choco-kebab: chocolate shavings topped with whipped cream.

And this being Italy and all, you might just hear a touch of singing to accompany your chocolate shaving.

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We tasted, sampled, and sipped just about everything-choco we could get our hands on that afternoon. I bought a few bars and those wonderful hazelnut Baci bon-bons to help get me through those first tough months in Rome.

And just a word of caution for any would-be festival goers: plan to be a bit overwhelmed and plan to pace yourself on the chocolate eating. I loved the festival so much that I brought my boyfriend with me the following year, and let’s just say it wasn’t a very pretty picture.

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Official Eurochocolate site

This article has 21 comments

  1. Sonia

    Super-yum! We were in Perugia last fall and *just* missed this event. Looks like such a blast!! Definitely an excuse to go back to what is already a wonderful town.

  2. Nicole

    Wow, this festival looks like it’d be worth the trip alone! I love the shavings from the tower of chocolate. 🙂

  3. Stephanie (Food Freeway)

    Am speechless… why am I not there? I agree with Nicole, I think it would definitely be worth the trip just for that festival…

  4. Cathy Custalow

    Chocolate + endorphins = euphoria.

  5. Tuula

    Thanks for the great comments ladies! Yes, the festival was a total blast.. I felt super-lucky to even be 3 hours (by train) away from it for those 2 years I got to attend…totally amazing & like nothing I’d ever seen before!
    Plus, like Sonia said, Perugia is a wonderful city and you could always combine a trip to the festival with visits to the surrounding towns in Umbria – Assisi & Gubbio are just tops too!
    Ahh, Italy is so wonderful 🙂

  6. Margo Millure

    Need no more convincing… and what a great time of year to plan to go to Italy anyway!

  7. Debi Lander

    OMG! What could top a chocolate Festival in Italy. Dream on…

  8. Carrie

    Oh my. This could be my number one reasons for visiting Italy. Heading out to the chocolate store right now…

  9. Nancie

    This looks absolutely amazing.

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  11. Mary R

    This event is my dream come true. I did a chocolate walking tour earlier this year, and thought that was the ultimate experience. Oh how little did I know!

    I think it would be worth visiting Italy for just this one very reason!

    Great blog… looking forward to reading more food and travel adventures!

  12. Tuula

    I’m glad everyone liked the article so much! But then again, how can you go wrong writing about a chocolate festival…in Italy 🙂 Thanks for the lovely comments, I hope to go back someday soon myself – Italy is just phenomenal for food festivals and this one sure takes the cake…literally!

  13. Kyle Greggory

    Holy crap. This looks like the most amazing festival in the world. I will definitely need to go someday!!

  14. Kathryn Schipper

    Now I’m hungry, even though I just ate breakfast!

  15. admin

    Yep – this post is doing it to me all over again this year… want chocolate for breakfast too!

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  18. Lisa Claire

    I am so putting this event on my Top 10 wish list!

  19. Danny

    Yummy Chocolate! I’d love to go!

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